If you have a batch of super widgets at a great price that will allow your wholesale customer to make a reasonable profit they will be interested. The fact that your "About Us" page informs them of your personal philosophy of "our clients are our friends" means nothing. Sorry! Nada, zilch , zero and nil. You are hardly going to say "our clients are simply expendable revenue sources" although they all know that is the fact of the matter. This is commerce - not a bonding exercise. When can you deliver at that price? That's what they want to know.

Marshall McLuhan's Global Village is upon us but it's far from idyllic village life when millions of vendors and causes are shouting "Hello World" constantly and out of sync.